Campaign resources

Own Your Home communications campaign

In May 2021 a new website and communications campaign in England were launched to showcase the government schemes to help people buy their own home. The campaign aims to highlight the support available from the government to make home ownership a realistic and affordable option for even more people, with a focus on first-time buyers. The campaign will reach most potential first-time buyers in England, and will be rolled out across TV on demand, radio, press, digital, outdoor (digital displays) and through social media and PR activity.

Promoting the new website

The campaign invites people to visit a newly launched website, OwnYourHome.gov.uk, to find the right schemes for them and to use it as a single gateway for all routes into home ownership. The website includes a ‘Which scheme is right for you?’ questionnaire that asks the user questions before presenting them with a summary of suitable schemes.

How can you help?

The ‘Own Your Home’ campaign is a major push to make homeownership more accessible for everyone. You can support by downloading our Own Your Home – Communications Toolkit and on this page you can find links to content you can download and use.

If you have any questions or suggestions please feel free to contact the Department for Levelling Up, Housing and Communities External Affairs team at

ExternalAffairs@levellingup.gov.uk